We run Google Search ads only, so your budget is spent on people actively looking for your service, not on banner ads and video views. Every campaign comes with a dedicated landing page built to turn those clicks into calls and quote requests.
Tell us what you do and where, and we'll show you the searches, costs and landing page we'd use to win you more work.
Google Ads isn't one thing. It's Search, Display, YouTube, Performance Max and more, and Google's default settings quietly spread your budget across all of them. For a service business, only one of those reliably brings in enquiries: people typing exactly what you do into Google.
Someone searches "emergency plumber Galway" or "SEO company Dublin" and your ad appears at the top. They have a problem, they want it solved now, and they're comparing who to call. That's the highest-intent click you can buy.
Banner ads on random websites, video views and accidental clicks in mobile apps. They look cheap per click, but they rarely turn into enquiries, and Performance Max hides where most of your money actually goes.
If they didn't search for it, you don't pay for it.
We also switch off Search Partners and set location targeting to people actually in your service area, not just "interested in" it. Two default settings that waste more Irish ad budgets than anything else.
Sending paid clicks to your homepage is the fastest way to waste a Google Ads budget. Visitors land on a page about everything you do, can't find what they searched for in five seconds, and hit the back button.
So we build a dedicated landing page for each campaign. Someone who searches for roof repairs lands on a page about roof repairs, in their area, with one clear way to get in touch. Same message as the ad, nothing to distract them.
Better landing pages also improve your Quality Score, which can lower what you pay per click. Need a full website too? See our web design service.
Most Google Ads accounts we audit in Ireland are leaking money: broad keywords matching irrelevant searches, no negative keywords, ads showing outside the service area and no idea which clicks became calls.
We build tight Search campaigns from scratch and manage them every week, so your budget goes on the searches that bring in work and nothing else.
Keywords researched around how Irish customers search for your service, using phrase and exact match to keep traffic relevant.
Long negative lists from day one to block jobs, DIY, training and price-shopping searches that never become customers.
Ads shown only to people physically in the towns and counties you cover, with bids adjusted for your best areas.
Ads that match the search, show your strengths and use sitelinks, calls and callouts to take up more of the page.
Every call and form submission tracked as a conversion, so Google optimises for enquiries rather than clicks.
Budget focused on the days and hours your enquiries actually come in, and when someone's there to answer the phone.
Campaigns built properly before a cent is spent, then improved every week.
We map the searches, costs per click and competitors in your area, then agree the services, locations and budget to start with.
We build your landing pages, write the ads, set up keywords and negatives, and install call and form tracking.
Your Search campaigns go live and leads usually start coming in within 48 hours, followed up instantly by our CRM automation.
We review search terms, adjust bids, test new ads and landing page changes, and report back on leads and cost per lead.
Campaigns, landing pages, tracking and follow-up, all handled for you. You just answer the phone.
Google Ads brings in leads from day one. For leads that don't cost per click, build up your rankings with our local SEO. To reach customers before they search, add Facebook Ads.
Because Search is where people go when they need a service now. Display, YouTube and Performance Max can produce cheap clicks, but those clicks rarely become enquiries for a service business. Keeping 100% of your budget on Search means every euro goes towards people actively looking for what you do.
Your website is built to cover everything you do. A landing page is built for one search and one action. Matching the page to the ad means more visitors call or fill in the form, and better landing pages can improve your Quality Score, which can lower your cost per click.
It depends on how much clicks cost in your industry and area. We recommend starting with at least €20 per day so there's enough data to optimise, and we'll show you expected click costs for your keywords before you commit.
Search ads show as soon as they're approved, so most campaigns start producing leads within 48 hours of launch. Cost per lead then improves over the following weeks as we refine keywords, negatives and bids.
Google pushes Performance Max hard, but it mixes your budget across Search, Display, YouTube and Gmail with very little visibility into where it goes. For most service businesses, a well-managed Search campaign gives more enquiries and far more control.
Google Ads brings in leads straight away but stops when you stop paying. SEO takes a few months but keeps bringing in leads without paying per click. Many businesses run Google Ads for immediate work while their SEO builds.
Get a free Google Ads plan with keywords, expected costs and a landing page outline.
