Relevance
Telling Google exactly what you do and where
Relevance is on-page SEO. It's everything on your own website that matches your pages to the searches your customers make. Google can only rank a page for a search if that page is clearly about it.
We start by finding the exact searches your customers use, service by service and town by town. Then we make sure there's a strong, dedicated page for each one, optimised so Google understands it at a glance.
If your current website can't support that structure, we'll rebuild it properly with our web design service.
- Keyword research
- The searches your customers actually type, with real Irish search volumes, mapped to the pages that should rank for them.
- Service pages
- One focused page per service, instead of one page trying to rank for everything and ranking for nothing.
- Location pages
- Genuine, useful pages for each town and county you cover, written for that area, not copy-and-paste templates.
- On-page optimisation
- Title tags, H1s, headings, copy, image alt text and meta descriptions aligned to each target keyword.
- Internal linking
- Connecting related pages so Google understands your site structure and authority flows to the pages that matter.
- Technical SEO
- Site speed, mobile usability, indexing, crawl errors and schema markup fixed so nothing holds your pages back.